Engagement
Channel attribution study
Trace assisted and last-touch paths across search, social, affiliates, and offline cues for a defined campaign window.
What this study answers
Which channels assisted conversions, where last-touch reporting overstates a single source, and which paths disappear when you apply a stricter lookback.
Included
- Path sampling across the channels you nominate
- Comparison of last-touch versus assisted views
- Notes on affiliate and UTM hygiene issues discovered during the study
- Memo suitable for sharing with agency partners
Excluded
- Full creative critique (covered in the flagship review)
- Building or hosting tracking infrastructure
Next step
Request a study when you already know the campaign window and can export journey fields within five business days of kickoff.