“They caught that our affiliate codes were double-counting the same checkout week. Painful to hear mid-quarter — but the next flight stopped leaking credit.”
Client stories
Evidence from rooms where the numbers were contested
Names and categories are shared with permission. Comments refer to specific review steps — intake gaps, double counts, read-out debates — rather than generic praise.
“The attribution study made our search agency look overstated on last-touch, which created a tense hour. Still, finance finally understood assisted social — and we kept a smaller search baseline instead of cutting it blindly.”
“Workshop was quieter than I expected. No dramatic reveal — just a glossary we still use in monthly packs. I wish we had booked it before arguing for three weeks over chart colours.”
“Media mix read-out showed we under-funded marketplace placement during the second weekend of the sale. We had felt it operationally; seeing the allocation gap on one page ended the blame circle.”
Extended story
Central coast retail calendar · Tet flight review
A multi-store retailer asked for a full-funnel campaign performance review after Tet spend rose without a matching lift in store footfall. Intake revealed missing offline coupon codes for two provinces. Once those codes were restored, channel attribution shifted: paid social still opened demand, but radio spots in Danang and Quang Nam assisted a larger share of in-store redemptions than last-touch reporting showed.
The read-out recommended holding social at the prior level while testing a narrower radio daypart — a modest change, but one finance could approve because the reconciliation table sat beside the narrative. Follow-up three months later noted cleaner coupon logging and fewer arguments over “wasted” awareness spend.