ValleyHub
Campaign Review

Journal

Notes from attribution desks and read-out rooms

Short pieces on campaign windows, channel hygiene, and reporting habits — written for practitioners reviewing performance in Vietnam markets.

Person reviewing documents in a calm office setting

When last-touch reporting hides a radio assist

A Tet retail example of how offline spots can assist store redemptions without ever winning the last click.

 Notebook and pen beside a laptop on a wooden desk

UTM hygiene checks before you blame the channel

Four naming mistakes that inflate or deflate channel contribution before any attribution model is applied.

 Hands reviewing printed financial charts on a table

Building a stakeholder pack that survives finance questions

Which charts earn their place in a monthly campaign pack — and which ones invite unhelpful debate.